臺灣國際企業識別設計獎|Taiwan International CI Design Award
D類:活動識別|Type D:Event Identity
新秀獎、中華民國美術設計協會、評審特別獎|Youth Award、GDA-ROC Award、Judges' Special Award
作品(Work):Projects of Art and Design education 美角|生活中的每一課
設計師(Designer):蔡東宏、許琇鈞
臺灣|Taiwan
2018年教育部美感教育計畫成果展規劃之活動識別。 在美感教育課程推廣計畫五年中的成果,一場場的美感教育課程,一次次的摺下生活中每一刻的記號。透過主視覺中的摺角識別,將發掘的美摺下記號,得以日後找尋進而分享出去。發現生活中的每一課,探索出不同美感要點,摺下日後應用的記號。此計畫的核心為:發現、探索、應用。主視覺概念以對角線摺角為發現美學重點角度;撞色色塊代表探索生活多樣觸角;而摺下的動態過程象徵實際應用練習方能成就角色。中文標準字體利用線條黑體,架構出頭角崢嶸的美感。色彩規劃上則以發現事物的熱情紅色為代表色,探索廣度的自由藍綠色為核心色,應用知識的根基大地色為輔助色。以色彩群組為概念系統,打破單一顏色為主的視覺規劃,體驗動態識別與展覽互動的可能性。
Event identity for Projects of Art and Design Education Projects in 2018. The exhibition is to showcase the achievement of the five-year art and design education projects. Each art courses has marked down a unique moment of life. Through the folded corners, people label the discovered beauty to be refound and shared. Discover every lesson in life, explore different aesthetics, and mark down for the future. The core of this project is Discovery, Exploration, and Application. The central visual concept adopts the diagonal folded corner; the contrast color blocks represent the diverse aspects of life; the dynamic folding process symbolizes that success is only possible through practice. By the black strokes of the Chinese fonts, the design team manifests the extraordinary structure. As for the color palette, the identity color red represents the enthusiasm of discovering new things; the core color blue-green represents the freedom of exploration, and earth tone, the accent color, represents the foundation of applied knowledge. By adopting a color system, we break the tradition of single color visual identity, enabling the new possibilities of the dynamic identity and exhibition interaction.